How To Choose Between Softgels, Capsules, and Tablets

Thanks to the pandemic, more and more people are using their extra time at home to focus on becoming healthier. While many people are purchasing home gym equipment, Pelotons, or even kettlebells to feel the burn, others focus on other aspects of their daily routine. While some consumers choose to cut calories to focus on their nutrition, one other aspect of nutrition is taking supplements and vitamins. As such, there’s plenty of money to be made selling vitamins if you have an entrepreneurial mind.

Just because you’re business-minded doesn’t mean that you’ll find success selling dietary supplements, of course. It would help if you did your research before branching off into any industry, and the supplements market is no different. There are a variety of steps in the process of manufacturing your own supplements, from custom formulation and product development to packaging and distribution. Working with the right supplement manufacturer can help you with these processes, but it’s still crucial to know the market before starting your own business. As such, regardless of if you’re selling fish oil or other sorts of vitamins, it’s a good idea to determine whether you want to sell your supplements as tablets, capsules, or softgels. Read on to learn more about each of these options’ pros and cons to choosing the right encapsulation method before opening your new company.

What should you know about the pros and cons of softgels?


One of the major reasons to use softgels is that a softgel capsule allows the consumer to easily and quickly take their vitamin. It’s also worth noting that many customers prefer a softgel capsule for hard to stomach flavors. Especially for softgels like fish oil, this can be a major benefit since a strong flavor doesn’t get tasted when they’re taken. That being said, one of the drawbacks of softgels is that they can only deliver oil-based formulas, so you may want to talk to your manufacturer about formulation before you choose whether or not to manufacture and sell softgels.

What do you need to know about capsules?


When it comes to capsules, delivering supplements to customers is one of the most common types of delivery. Capsules can be sold in bottles or blister packs and are relatively flexible compared to other options. That means that if you’ve been brushing up on OKRs podcasts and are interested in scaling up your business to meet new goals, capsules may be easier to scale than other supplement options.

What are the benefits and drawbacks of tablets?


Tablets are another common form of delivering supplements. Like capsules, they can be scaled up quickly; however, you can generally sell more of a supplement in tablet form than in capsule form, unlike capsules. That being said, not all types of supplements work in tablet form, so if you want an oil-based supplement, a softgel is likely more appropriate.

When it comes to picking a softgel manufacturer, it’s best to pick a company capable of handling every aspect of the formulation and distribution process. By avoiding the need to job out packaging, formulation, and even flavoring to separate softgel manufacturers, you can have end-to-end control over your distribution and product development, ultimately ensuring that you’re able to hit your sales metrics without worrying about any step in the process slowing down your sales and distribution pipeline. Make sure to talk to the different softgel companies about this sort of service so that you know they’ll be able to scale up your custom formula, regardless of if you’ve chosen to make and sell softgels, capsules, or tablets. By knowing your products’ ins and outs and your manufacturer, you’ll be well on your way to finding success in the health and wellness industry.


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Alexandria is an interior designer and stylist blogger. Based in Los Angeles, you can typically find her grabbing brunch with friends or attending a gallery opening for a cool new artist.